Gary Pfaff in his studio beside a Make Art Not War print

Thoughtfully
designed.
Fully built.

I turn complex problems into products people can use. Twenty-plus years of design craft, with hands-on ownership of the systems behind the experience.

Currently exploring

AI engineering, design engineering,
and senior product design roles.

Selected work

Products I’ve designed and built.

Gary Pfaff

A little about me

I care about
the whole thing.

Let’s Connect

The interaction. The underlying logic. What happens when something fails. And what it costs to run.

I’m Gary, a product designer and engineer with more than twenty years of experience turning ideas into working software. My work spans the interface people see and the architecture that makes it useful.

At Ignite Visibility, I design and build internal AI products with agent orchestration, output validation, evaluation, and human review built into the workflow. My work includes system architecture, internal APIs, cloud deployment, and production operations, with usage and cost instrumentation.

I’m looking for a team where thoughtful design and serious engineering belong in the same conversation.

2026 w3 Silver Award for Website Redesign: Best Pick Reports, with individual credit on the winning entry. DMS Employee Recognition Award (2022).

Experience

A practice built over time.

Ignite Visibility

Jan 2026 – Present

Senior Product Designer & Full-Stack AI Engineer

Continued with Ignite following its acquisition of EverConnect. Sole designer and engineer of an internal AI platform used for sales proposals and quarterly business reviews. Built agent orchestration and evaluation checks, with human review and cost instrumentation. Internal APIs support onboarding, tools, and reporting across teams. Own the product through cloud deployment and ongoing operation.

EverCommerce

Jun 2021 – Jan 2026

Senior Product Design Manager

Previously Senior Designer at Socius Marketing / EverConnect. Led small product teams while designing and building products, including the Best Pick Reports rebuild, EverConnect Hub, and a new Webflow delivery process.

Pfaff Digital

Jan 2020 – Present

Founder

Independent product studio and selective client work alongside full-time employment. Built Black Glass Leads with B2B company/contact data pipelines, Claude integrations, idempotent APIs, and usage and cost instrumentation. Creator of WebMCP UI and the Pfaze UI design system.

Papillon Marketplace

Feb 2015 – Apr 2021

Chief Technology Officer

Owned technology for manufacturing and retail operations in Haiti and the US, including inventory, logistics, point of sale, and networking. Ran Shopify retail and wholesale commerce, implemented systems at new stores, and trained staff.

The 107 Group

Apr 2001 – Jan 2020

Digital Designer, Developer & Marketer

An independent practice spanning design, development, and digital marketing. The foundation of Pfaff Digital.

Better Angels Music

Aug 2010 – Jan 2015

Vice President Operations

Operations leadership for a Nashville music publishing company.

The work, in motion

Always building.

Snapshot Sep 23, 2026
5,554 contributions310 active days2 accounts

Sep 21, 2025 – Sep 23, 2026

Height = contributions per day
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Sep 23, 2026 · 32 contributions
surfcoder • 9gary-pfaff-sm • 23

Public contributions. Private work. A lot of building.

About these numbers

Daily contributions from surfcoder and gary-pfaff-sm, including private activity when shared on GitHub. Pfaff Digital and WebMCP UI are organizations, so their totals aren’t added again. These are account contributions, not a count of unique commits or shipped features. Private repository names and code are never included.

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